








Wiser Elite becomes Unicorn
Wiser Elite becomes Unicorn
Wiser Elite becomes Unicorn
Learn more
Learn more
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Un
rivalled
matched
ique
compromising
icorn
rivalled
GTM talent for ambitious AI, Data & SaaS Vendors
GTM talent for ambitious AI, Data & SaaS Vendors
GTM Leadership
GTM Leadership
Enterprise
Enterprise
Account Executive
Account Executive
Account Management
Account Management
Customer Success
Customer Success
Sales Development
Sales Development
Demand Generation
Demand Generation
Hiring Companies
GTM Placements
Community Members
5* Google Reviews

“Unicorn & Kate helped us find our founding sales hire and has continued to introduce the best people as we scale."
“Unicorn & Kate helped us find our founding sales hire and has continued to introduce the best people as we scale."
Don Fogarty
Don Fogarty
Head of Talent - Attio
Head of Talent - Attio


GTM Talent
Unrivalled Revenue Talent
Unrivalled Revenue Talent
Unrivalled Revenue Talent
We deliver specialist hires across six core GTM functions, trusted by top SaaS and AI companies in the UK and US.
We deliver specialist hires across six core GTM functions, trusted by top SaaS and AI companies in the UK and US.
We deliver specialist hires across six core GTM functions, trusted by top SaaS and AI companies in the UK and US.
GTM Leadership
GTM Leadership
CRO, GM, Head of Function, Rev Ops
CRO, GM, Head of Function, Rev Ops
Account Executive
Account Executive
Closes mid-market & enterprise deals
Closes mid-market & enterprise deals
Account Management
Account Management
Drive retention, renewals, and upsells
Drive retention, renewals, and upsells
Customer Success
Customer Success
Owns onboarding, support, and growth
Owns onboarding, support, and growth
Sales Development
Sales Development
Prospects and books qualified pipeline
Prospects and books qualified pipeline
Demand Generation
Demand Generation
Drives leads through paid, ABM, and content
Drives leads through paid, ABM, and content

Jay Medwin-Smith
Specialism:
GTM Leadership

Melissa McLaren
Specialism:
Account Executive

Darius Timmerman
Specialism:
Demand Gen & Customer Success

Kate Hill
Specialism:
Enterprise Account Executive

Georgia Winter-McQue
Specialism:
Account Exec. & Account Mgmt.

Lewis Gadsdon
Specialism:
Sales Development

Jack Catherall
Specialism:
GTM Talent, UK & US



Enterprise Account Executive
Enterprise Account Executive
Enterprise Account Executive
120% vs 750k Quota
120% vs 750k Quota
Year 1
Year 1
103% vs 900k Quota
103% vs 900k Quota
Year 2
Year 2
130% vs 1.1m Quota
130% vs 1.1m Quota
Year 3
Year 3
115% vs 1.15m Quota
115% vs 1.15m Quota
Year 4
Year 4
120% vs 750k Quota
Year 1
103% vs 900k Quota
Year 2
130% vs 1.1m Quota
Year 3
115% vs 1.15m Quota
Year 4
Tier 1 Fin Serv
Tier 1 Fin Serv
ICP - CIOs/CTOs
ICP - CIOs/CTOs
120k
120k
Average Deal Size
Average Deal Size
2-3 Deals Per Q
2-3 Deals Per Q
Deal Velocity
Deal Velocity
72%
72%
Self Gen (Deals Won)
Self Gen (Deals Won)
Tier 1 Fin Serv
ICP - CIOs/CTOs
120k
Average Deal Size
2-3 Deals Per Q
Deal Velocity
72%
Self Gen (Deals Won)
London • United Kingdom
London • United Kingdom
London • United Kingdom
2× President's Club
2× President's Club
2× President's Club
Member • AEs of London
Member • AEs of London
Member • AEs of London
Volunteer at Samaritans
Volunteer at Samaritans
Volunteer at Samaritans
Hire GTM Teams That Win
How we identify top
GTM Talent
How we identify top
GTM Talent
How we identify top
GTM Talent
Our team of experienced GTM recruiters know what good looks like; we break down our screening into 5 key areas (A-STAR) to consistently deliver top talent with support of AI.
Our team of experienced GTM recruiters know what good looks like; we break down our screening into 5 key areas (A-STAR) to consistently deliver top talent with support of AI.
Our team of experienced GTM recruiters know what good looks like; we break down our screening into 5 key areas (A-STAR) to consistently deliver top talent with support of AI.
Accuracy
Accuracy
How relevant is their experience to the role we’re recruiting for? Can this candidate demonstrate that they played a 'key' role in this field previously?
How relevant is their experience to the role we’re recruiting for? Can this candidate demonstrate that they played a 'key' role in this field previously?
Sales Performance
Sales Performance
Have they demonstrated a track record of high achievement in their current/previous roles?
Have they demonstrated a track record of high achievement in their current/previous roles?
Tenure
Tenure
Does their tenure demonstrate growth? Can this candidate demonstrate consistency of high performance?
Does their tenure demonstrate growth? Can this candidate demonstrate consistency of high performance?
Achievements
Achievements
What notable achievements do they have that demonstrates individual excellence inside and outside of their career?
What notable achievements do they have that demonstrates individual excellence inside and outside of their career?
Rapport
Rapport
Do they inspire and give confidence? Can they articulate their achievements/performance in a way that is clear?
Do they inspire and give confidence? Can they articulate their achievements/performance in a way that is clear?
Testimonials
What Our Clients & Candidates Say About Us
11x
Airtable - GTM Hires
11x
Airtable - GTM Hires
18x
Truelayer - GTM Hires
18x
Truelayer - GTM Hires
“We were in search of a partner to work with us exclusively across the UK & US. Unicorn stood out with their experienced team and were able to keep up with our pace and multi stakeholder engagement to keep the project running smoothly ensuring we made 21 GTM hires over a 6 month campaign. I couldn’t recommend them enough.”

Gemma
Fastmarkets - Global Head of Talent
“We were in search of a partner to work with us exclusively across the UK & US. Unicorn stood out with their experienced team and were able to keep up with our pace and multi stakeholder engagement to keep the project running smoothly ensuring we made 21 GTM hires over a 6 month campaign. I couldn’t recommend them enough.”

Gemma
Fastmarkets - Global Head of Talent
"The team at Unicorn were great to work with. Thanks to their support, I landed my dream role at Omnea and couldn’t be happier."

Max McCreery
Omnea - GTM
"The team at Unicorn were great to work with. Thanks to their support, I landed my dream role at Omnea and couldn’t be happier."

Max McCreery
Omnea - GTM
21x
Tipalti - GTM Hires
21x
Tipalti - GTM Hires
"Unicorn were fantastic to work with. Thanks to their efficiency and insight, I ended up with multiple offers and found a role I’m genuinely excited about. Highly recommend their services!"

Kia Nejad
Heidi - Commercial Lead
"Unicorn were fantastic to work with. Thanks to their efficiency and insight, I ended up with multiple offers and found a role I’m genuinely excited about. Highly recommend their services!"

Kia Nejad
Heidi - Commercial Lead
6x
Attio - GTM Hires
6x
Attio - GTM Hires
65x
Darktrace - GTM Hires
65x
Darktrace - GTM Hires
“We hired through Unicorn 18 months ago, and the results have been outstanding. Some of our top performers came from that original group — and we’re coming back for more.”

Matt Brown
Trustpilot - Sales Director
“We hired through Unicorn 18 months ago, and the results have been outstanding. Some of our top performers came from that original group — and we’re coming back for more.”

Matt Brown
Trustpilot - Sales Director
"Kate & Unicorn placed me into Lorikeet as the Founding GTM hire, this is the second time working with Unicorn, once as a hiring manager and recently as a candidate, and I can't recommend the team enough for anyone operating in the GTM segment. Great experience all round."

Alex Holder
Lorikeet - GTM Founding Account Executive
"Kate & Unicorn placed me into Lorikeet as the Founding GTM hire, this is the second time working with Unicorn, once as a hiring manager and recently as a candidate, and I can't recommend the team enough for anyone operating in the GTM segment. Great experience all round."

Alex Holder
Lorikeet - GTM Founding Account Executive
“We partnered with Unicorn to help us expand our sales org in the US, initially looking for 2 SDRs we came back and hired 4 and 1 AE too! A top agency if you're looking to hire in the US"

Dougie
Sourcewhale - Chief Revenue Officer
“We partnered with Unicorn to help us expand our sales org in the US, initially looking for 2 SDRs we came back and hired 4 and 1 AE too! A top agency if you're looking to hire in the US"

Dougie
Sourcewhale - Chief Revenue Officer
A New Chapter: Wiser Elite becomes Unicorn
A New Chapter: Wiser Elite becomes Unicorn
A New Chapter: Wiser Elite becomes Unicorn
For the past 10 years, Wiser Elite has been proud to connect GTM talent with ambitious SaaS companies under the Wiser group. Today, we are thrilled to announce the next stage of our journey; following a management buyout, Wiser Elite is now Unicorn.
Unicorn reflects our target market and our mission to empower ambitious GTM professionals and companies to reach their full potential.
We’re the same passionate, community-led team you know and trust, now with even greater ambition to innovate, push boundaries, and create opportunities that stand out.
Welcome to Unicorn, unrivalled GTM talent for ambitious AI, Data & SaaS vendors 🦄
For the past 10 years, Wiser Elite has been proud to connect GTM talent with ambitious SaaS companies under the Wiser group. Today, we are thrilled to announce the next stage of our journey; following a management buyout, Wiser Elite is now Unicorn.
Unicorn reflects our target market and our mission to empower ambitious GTM professionals and companies to reach their full potential.
We’re the same passionate, community-led team you know and trust, now with even greater ambition to innovate, push boundaries, and create opportunities that stand out.
Welcome to Unicorn, unrivalled GTM talent for ambitious AI, Data & SaaS vendors 🦄
For the past 10 years, Wiser Elite has been proud to connect GTM talent with ambitious SaaS companies under the Wiser group. Today, we are thrilled to announce the next stage of our journey; following a management buyout, Wiser Elite is now Unicorn.
Unicorn reflects our target market and our mission to empower ambitious GTM professionals and companies to reach their full potential.
We’re the same passionate, community-led team you know and trust, now with even greater ambition to innovate, push boundaries, and create opportunities that stand out.
Welcome to Unicorn, unrivalled GTM talent for ambitious AI, Data & SaaS vendors 🦄
Join our GTM Network
Find your GTM Community
We have built 5 communities to empower ambitious GTM professionals to reach their full potential. Find the community(s) that best describe you and register your interest below. We administer new registrations to our WhatsApp groups weekly, It’s completely free to join and always will be.
Level up your SDR career with SDRs of London
SDRs of London is a free community for current SDRs/BDRs/MDRs in and around London who are looking to connect with likeminded individuals and level up their knowledge to reach their full potential.
This community is hosted on WhatsApp, with circa 300 members.
What's involved? The SDR WhatsApp group is a forum to ask day in the life SDR questions, share best practice and get advice from other reps. Our ethos with all of our communities especially SDRs of London is around support, collaboration and education.
Whether you’re a novice or and experience SDR we’d love to have you, its free to join and always will be. This group is supported and led by 5 experienced SDRs/Leaders (Lauren Reeves, Marc Parsons, Bryan Mulry, Sean Ryan and Emma Ward) alongside Lewis (Co-Founder of Unicorn)
SDRs of London

Level up your SDR career with SDRs of London
SDRs of London is a free community for current SDRs/BDRs/MDRs in and around London who are looking to connect with likeminded individuals and level up their knowledge to reach their full potential.
This community is hosted on WhatsApp, with circa 300 members.
What's involved? The SDR WhatsApp group is a forum to ask day in the life SDR questions, share best practice and get advice from other reps. Our ethos with all of our communities especially SDRs of London is around support, collaboration and education.
Whether you’re a novice or and experience SDR we’d love to have you, its free to join and always will be. This group is supported and led by 5 experienced SDRs/Leaders (Lauren Reeves, Marc Parsons, Bryan Mulry, Sean Ryan and Emma Ward) alongside Lewis (Co-Founder of Unicorn)
See more…
AEs of London

Reach your A game with AEs of London
AEs of London is a free community for current AEs in and around London who are looking to connect with likeminded individuals and level up their knowledge to reach their full potential.
This community is hosted on WhatsApp, with circa 400 members.
What's involved? The AEs WhatsApp group is a forum to ask day in the life AEs questions, share best practice and get advice from other reps. Our ethos with all of our communities especially AEs of London is around support, collaboration and education.
Whether you’re new to the AE role or an experienced enterprise rep we’d love to have you, its free to join and always will be.
This group is supported and led by 4 experienced AEs (Scott Finden, Alex Wood, Isa Sher, Mark Zydonik) alongside Kate Hill (Unicorn)
See more…
Retention Seekers

Renew your passion with Retention Seekers
Retention Seekers is a free community for Customer Success and Account Managers in and around London who are looking to connect with likeminded individuals and level up their knowledge to reach their full potential.
This community is hosted on WhatsApp, with circa 300 members.
What's involved? The Retention Seekers WhatsApp group is a forum to ask day in the life CS & AM questions, share best practice and get advice from other reps. Our ethos with all of our communities especially Retention Seekers is around support, collaboration and education :)
Whether you’re new to the post sales role or an experienced CSM or AM we’d love to have you, its free to join and always will be.
This group is supported and led by 5 experienced AMs and CSMs (Andrew Henry, Olajumoke Champion, Nick Thomas, Max Lemmens and Imogen Morgan) alongside Georgia Winter-McQue (Unicorn)
See more…
GTM Leaders

Grow your GTM org with GTM Leaders
GTM Leaders is a free community for GTM leaders & founders in tech looking to build revenue momentum, share best practice and learn from others.
This community is hosted on WhatsApp, with circa 300 members.
Whats involved? The GTM Leaders WhatsApp group is a forum to ask day in the life career questions, share best practice and get advice from other leaders and founders responsible for revenue. Our ethos with all of our communities especially GTM Leaders is around support, collaboration and education.
Whether you’re a new or experienced GTM Leader/Founder passionate about all things GTM we’d love to have you, its free to join and always will be. This group is led by Jay Medwin-Smith (Unicorn)
See more…
Making Moves

Make Moves with Women in Revenue
Making Moves is a free community for any women working in a revenue-based role in tech looking to connect with likeminded individuals, level up their knowledge and make a help increase the representation of women in tech sales.
This community is hosted on WhatsApp, with circa 300 members.
What's involved? The Making Moves WhatsApp group is a forum to ask day in the life career questions, share best practice and get advice from other women in revenue. Our ethos with all of our communities especially Making Moves is around support, collaboration and education.
Whether you’re new or experienced in your GTM career or passionate about driving change to our industry we’d love to have you, its free to join and always will be. This group is a female only group supported and led by Wendy Kilgannon, Misky Sharif, Elissa Heapes and Hannah Chapman alongside Melissa McLaren (Unicorn)
See more…
SDRs of London

Level up your SDR career with SDRs of London
SDRs of London is a free community for current SDRs/BDRs/MDRs in and around London who are looking to connect with likeminded individuals and level up their knowledge to reach their full potential.
This community is hosted on WhatsApp, with circa 300 members.
What's involved? The SDR WhatsApp group is a forum to ask day in the life SDR questions, share best practice and get advice from other reps. Our ethos with all of our communities especially SDRs of London is around support, collaboration and education.
Whether you’re a novice or and experience SDR we’d love to have you, its free to join and always will be. This group is supported and led by 5 experienced SDRs/Leaders (Lauren Reeves, Marc Parsons, Bryan Mulry, Sean Ryan and Emma Ward) alongside Lewis (Co-Founder of Unicorn)
See more…
AEs of London

Reach your A game with AEs of London
AEs of London is a free community for current AEs in and around London who are looking to connect with likeminded individuals and level up their knowledge to reach their full potential.
This community is hosted on WhatsApp, with circa 400 members.
What's involved? The AEs WhatsApp group is a forum to ask day in the life AEs questions, share best practice and get advice from other reps. Our ethos with all of our communities especially AEs of London is around support, collaboration and education.
Whether you’re new to the AE role or an experienced enterprise rep we’d love to have you, its free to join and always will be.
This group is supported and led by 4 experienced AEs (Scott Finden, Alex Wood, Isa Sher, Mark Zydonik) alongside Kate Hill (Unicorn)
See more…
Retention Seekers

Renew your passion with Retention Seekers
Retention Seekers is a free community for Customer Success and Account Managers in and around London who are looking to connect with likeminded individuals and level up their knowledge to reach their full potential.
This community is hosted on WhatsApp, with circa 300 members.
What's involved? The Retention Seekers WhatsApp group is a forum to ask day in the life CS & AM questions, share best practice and get advice from other reps. Our ethos with all of our communities especially Retention Seekers is around support, collaboration and education :)
Whether you’re new to the post sales role or an experienced CSM or AM we’d love to have you, its free to join and always will be.
This group is supported and led by 5 experienced AMs and CSMs (Andrew Henry, Olajumoke Champion, Nick Thomas, Max Lemmens and Imogen Morgan) alongside Georgia Winter-McQue (Unicorn)
See more…
GTM Leaders

Grow your GTM org with GTM Leaders
GTM Leaders is a free community for GTM leaders & founders in tech looking to build revenue momentum, share best practice and learn from others.
This community is hosted on WhatsApp, with circa 300 members.
Whats involved? The GTM Leaders WhatsApp group is a forum to ask day in the life career questions, share best practice and get advice from other leaders and founders responsible for revenue. Our ethos with all of our communities especially GTM Leaders is around support, collaboration and education.
Whether you’re a new or experienced GTM Leader/Founder passionate about all things GTM we’d love to have you, its free to join and always will be. This group is led by Jay Medwin-Smith (Unicorn)
See more…
Making Moves

Make Moves with Women in Revenue
Making Moves is a free community for any women working in a revenue-based role in tech looking to connect with likeminded individuals, level up their knowledge and make a help increase the representation of women in tech sales.
This community is hosted on WhatsApp, with circa 300 members.
What's involved? The Making Moves WhatsApp group is a forum to ask day in the life career questions, share best practice and get advice from other women in revenue. Our ethos with all of our communities especially Making Moves is around support, collaboration and education.
Whether you’re new or experienced in your GTM career or passionate about driving change to our industry we’d love to have you, its free to join and always will be. This group is a female only group supported and led by Wendy Kilgannon, Misky Sharif, Elissa Heapes and Hannah Chapman alongside Melissa McLaren (Unicorn)
See more…
Get In Touch
Hiring Talent or looking for a Career Move?
Whether you're hiring or looking for a change of careers then make sure to let us know by filling in the form below. One of our GTM consultants will be in touch.
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