Unicorn Unfiltered
Unicorn Unfiltered
Looking to elevate your career?
Looking to elevate your career?
Looking to elevate your career?
We're on a mission to empower ambitious GTM professionals to reach their full potential through the power of community.
If you're looking for member insights, GTM news, and access to our 5 GTM communities, then look no further - you've come to the right page!
We're on a mission to empower ambitious GTM professionals to reach their full potential through the power of community.
If you're looking for member insights, GTM news, and access to our 5 GTM communities, then look no further - you've come to the right page!
We're on a mission to empower ambitious GTM professionals to reach their full potential through the power of community.
If you're looking for member insights, GTM news, and access to our 5 GTM communities, then look no further - you've come to the right page!

Hiring Talent
Career Advice
Sales Mentality
Why Introverts in SaaS Sales Might Be Your Secret Weapon
Feb 2, 2026

GTM Leadership
Career Advice
Leading with Transparency & Vulnerability by Dave Sherry, Gong
Dec 9, 2025

Account Executives
Career Advice
Winning the Game, 3 Ways to Beat The Competition by Nick Butler
Dec 2, 2025

Career Advice
GTM Leadership
How to Be a Coachable Rep and Accelerate Your SaaS Sales Career by Alex Wood
Dec 1, 2025

Sales Development Reps
Prospecting
SDR Incubator: Building Your Revenue Engine by Owen McCabe
Nov 18, 2025

GTM Leadership
Unicorn Moves
Attest lands a new VP of Global Sales to drive a best in class sales organisation
Nov 17, 2025

Customer Success
Career Advice
Getting Ahead Of Customer Renewals by Becca Robertson
Nov 13, 2025

Unicorn Moves
Career Advice
Fullstory's new VP of Enterprise & Strategic Sales, EMEA and his advice to what it takes to win in Enterprise
Nov 5, 2025

Unicorn Moves
Women In Sales
Vanta's new Northern and Central Europe Sales Lead on How She Plans to Drive Growth In-Region
Nov 1, 2025

Account Executives
Sales Methodologies
The Power of Identifying Pain in Sales by Dan O'Shaughnessy
Oct 23, 2025

Women In Sales
Career Advice
The Power of Mindset in Sales: Fueling Performance From Within by Pramila Siwa
Oct 11, 2025

Career Advice
Customer Success
From Silos to Synergy: What I’ve Learned About Working Across Teams at Hook by Amanjit Somal
Oct 2, 2025

Career Advice
Sales Development Reps
How to coach your own calls by Kirsty Tiernan
Sep 30, 2025

Prospecting
Sales Development Reps
How I learned to love Cold Calling (and get better at it) by Isa Sher
Jul 28, 2025

Career Advice
Sales Development Reps
How to Accelerate Your Sales Career: Lessons from Constanze Berka, BDR at Contentful
Jul 9, 2025

Demand Generation
Prospecting
Playbook for High-Impact Event Prospecting by Kenza Mansour
Jul 3, 2025

Prospecting
Sales Development Reps
The key To Cold Calling Success by Emmanuel Durotolu
Jun 20, 2025

Account Executives
Sales Methodologies
The Discovery Questions You Should Be Asking by Adam Weekes
May 30, 2025

Sales Mentality
Sales Development Reps
From Surviving to Thriving in Sales by Lisa Branco
May 20, 2025

Women In Sales
Career Advice
Thriving After Maternity Leave: Balancing Work, Family, and Personal Growth by Laura Moniz de Aragão
May 16, 2025

AI
GTM Leadership
Blending In AI SDRs To Maximise Pipeline Coverage by Frank Sondors
Mar 27, 2025

Sales Development Reps
Prospecting
Framing from the prospects perspective by Scott Finden
Mar 13, 2025

Career Advice
How Poker Helps Sales: Strategy, Confidence, and Connection by Jo Living
Feb 3, 2025

Customer Success
Account Management
Winning at the Political Game with Customers by Richard Convery
Feb 3, 2025

Customer Success
Account Management
Building Connections That Last: Christina Athanasiadou’s Customer Success Formula at PitchBook
Jan 16, 2025

Career Advice
Account Executives
Your Secret Weapon for Hitting Your Quota by Nick Feltwell
Jan 11, 2025

Customer Success
Account Management
Top 5 Skills for Customer Success Professionals in 2025 by Ricky Cheung
Dec 5, 2024

Sales Methodologies
GTM Leadership
Implementing Sales Methodologies: A Guide for Sales Leaders by Ayman Omar
Nov 4, 2024

Customer Success
Account Management
Proving the ROI of CS through Customer Value Led Growth
Nov 4, 2024

Women In Sales
Career Advice
Empowering women to success: A Guide to Career Progression by Janice Gordan
Sep 5, 2024

Hiring Talent
Career Advice
Sales Mentality
Why Introverts in SaaS Sales Might Be Your Secret Weapon
Feb 2, 2026

GTM Leadership
Career Advice
Leading with Transparency & Vulnerability by Dave Sherry, Gong
Dec 9, 2025

Account Executives
Career Advice
Winning the Game, 3 Ways to Beat The Competition by Nick Butler
Dec 2, 2025

Career Advice
GTM Leadership
How to Be a Coachable Rep and Accelerate Your SaaS Sales Career by Alex Wood
Dec 1, 2025

Sales Development Reps
Prospecting
SDR Incubator: Building Your Revenue Engine by Owen McCabe
Nov 18, 2025

GTM Leadership
Unicorn Moves
Attest lands a new VP of Global Sales to drive a best in class sales organisation
Nov 17, 2025

Customer Success
Career Advice
Getting Ahead Of Customer Renewals by Becca Robertson
Nov 13, 2025

Unicorn Moves
Career Advice
Fullstory's new VP of Enterprise & Strategic Sales, EMEA and his advice to what it takes to win in Enterprise
Nov 5, 2025

Unicorn Moves
Women In Sales
Vanta's new Northern and Central Europe Sales Lead on How She Plans to Drive Growth In-Region
Nov 1, 2025

Account Executives
Sales Methodologies
The Power of Identifying Pain in Sales by Dan O'Shaughnessy
Oct 23, 2025

Women In Sales
Career Advice
The Power of Mindset in Sales: Fueling Performance From Within by Pramila Siwa
Oct 11, 2025

Career Advice
Customer Success
From Silos to Synergy: What I’ve Learned About Working Across Teams at Hook by Amanjit Somal
Oct 2, 2025

Career Advice
Sales Development Reps
How to coach your own calls by Kirsty Tiernan
Sep 30, 2025

Prospecting
Sales Development Reps
How I learned to love Cold Calling (and get better at it) by Isa Sher
Jul 28, 2025

Career Advice
Sales Development Reps
How to Accelerate Your Sales Career: Lessons from Constanze Berka, BDR at Contentful
Jul 9, 2025

Demand Generation
Prospecting
Playbook for High-Impact Event Prospecting by Kenza Mansour
Jul 3, 2025

Prospecting
Sales Development Reps
The key To Cold Calling Success by Emmanuel Durotolu
Jun 20, 2025

Account Executives
Sales Methodologies
The Discovery Questions You Should Be Asking by Adam Weekes
May 30, 2025

Sales Mentality
Sales Development Reps
From Surviving to Thriving in Sales by Lisa Branco
May 20, 2025

Women In Sales
Career Advice
Thriving After Maternity Leave: Balancing Work, Family, and Personal Growth by Laura Moniz de Aragão
May 16, 2025

AI
GTM Leadership
Blending In AI SDRs To Maximise Pipeline Coverage by Frank Sondors
Mar 27, 2025

Sales Development Reps
Prospecting
Framing from the prospects perspective by Scott Finden
Mar 13, 2025

Career Advice
How Poker Helps Sales: Strategy, Confidence, and Connection by Jo Living
Feb 3, 2025

Customer Success
Account Management
Winning at the Political Game with Customers by Richard Convery
Feb 3, 2025

Customer Success
Account Management
Building Connections That Last: Christina Athanasiadou’s Customer Success Formula at PitchBook
Jan 16, 2025

Career Advice
Account Executives
Your Secret Weapon for Hitting Your Quota by Nick Feltwell
Jan 11, 2025

Customer Success
Account Management
Top 5 Skills for Customer Success Professionals in 2025 by Ricky Cheung
Dec 5, 2024

Sales Methodologies
GTM Leadership
Implementing Sales Methodologies: A Guide for Sales Leaders by Ayman Omar
Nov 4, 2024

Customer Success
Account Management
Proving the ROI of CS through Customer Value Led Growth
Nov 4, 2024

Women In Sales
Career Advice
Empowering women to success: A Guide to Career Progression by Janice Gordan
Sep 5, 2024

Hiring Talent
Career Advice
Sales Mentality
Why Introverts in SaaS Sales Might Be Your Secret Weapon
Feb 2, 2026

GTM Leadership
Career Advice
Leading with Transparency & Vulnerability by Dave Sherry, Gong
Dec 9, 2025

Account Executives
Career Advice
Winning the Game, 3 Ways to Beat The Competition by Nick Butler
Dec 2, 2025

Career Advice
GTM Leadership
How to Be a Coachable Rep and Accelerate Your SaaS Sales Career by Alex Wood
Dec 1, 2025

Sales Development Reps
Prospecting
SDR Incubator: Building Your Revenue Engine by Owen McCabe
Nov 18, 2025

GTM Leadership
Unicorn Moves
Attest lands a new VP of Global Sales to drive a best in class sales organisation
Nov 17, 2025

Customer Success
Career Advice
Getting Ahead Of Customer Renewals by Becca Robertson
Nov 13, 2025

Unicorn Moves
Career Advice
Fullstory's new VP of Enterprise & Strategic Sales, EMEA and his advice to what it takes to win in Enterprise
Nov 5, 2025

Unicorn Moves
Women In Sales
Vanta's new Northern and Central Europe Sales Lead on How She Plans to Drive Growth In-Region
Nov 1, 2025

Account Executives
Sales Methodologies
The Power of Identifying Pain in Sales by Dan O'Shaughnessy
Oct 23, 2025

Women In Sales
Career Advice
The Power of Mindset in Sales: Fueling Performance From Within by Pramila Siwa
Oct 11, 2025

Career Advice
Customer Success
From Silos to Synergy: What I’ve Learned About Working Across Teams at Hook by Amanjit Somal
Oct 2, 2025

Career Advice
Sales Development Reps
How to coach your own calls by Kirsty Tiernan
Sep 30, 2025

Prospecting
Sales Development Reps
How I learned to love Cold Calling (and get better at it) by Isa Sher
Jul 28, 2025

Career Advice
Sales Development Reps
How to Accelerate Your Sales Career: Lessons from Constanze Berka, BDR at Contentful
Jul 9, 2025

Demand Generation
Prospecting
Playbook for High-Impact Event Prospecting by Kenza Mansour
Jul 3, 2025

Prospecting
Sales Development Reps
The key To Cold Calling Success by Emmanuel Durotolu
Jun 20, 2025

Account Executives
Sales Methodologies
The Discovery Questions You Should Be Asking by Adam Weekes
May 30, 2025

Sales Mentality
Sales Development Reps
From Surviving to Thriving in Sales by Lisa Branco
May 20, 2025

Women In Sales
Career Advice
Thriving After Maternity Leave: Balancing Work, Family, and Personal Growth by Laura Moniz de Aragão
May 16, 2025

AI
GTM Leadership
Blending In AI SDRs To Maximise Pipeline Coverage by Frank Sondors
Mar 27, 2025

Sales Development Reps
Prospecting
Framing from the prospects perspective by Scott Finden
Mar 13, 2025

Career Advice
How Poker Helps Sales: Strategy, Confidence, and Connection by Jo Living
Feb 3, 2025

Customer Success
Account Management
Winning at the Political Game with Customers by Richard Convery
Feb 3, 2025

Customer Success
Account Management
Building Connections That Last: Christina Athanasiadou’s Customer Success Formula at PitchBook
Jan 16, 2025

Career Advice
Account Executives
Your Secret Weapon for Hitting Your Quota by Nick Feltwell
Jan 11, 2025

Customer Success
Account Management
Top 5 Skills for Customer Success Professionals in 2025 by Ricky Cheung
Dec 5, 2024

Sales Methodologies
GTM Leadership
Implementing Sales Methodologies: A Guide for Sales Leaders by Ayman Omar
Nov 4, 2024

Customer Success
Account Management
Proving the ROI of CS through Customer Value Led Growth
Nov 4, 2024

Women In Sales
Career Advice
Empowering women to success: A Guide to Career Progression by Janice Gordan
Sep 5, 2024
Join our GTM Network
Join our GTM Network
Join our GTM Network
Find your GTM Community
We have built 5 communities to empower ambitious GTM professionals to reach their full potential. Find the community(s) that best describe you and register your interest below. We administer new registrations to our WhatsApp groups weekly, It’s completely free to join and always will be.
Level up your SDR career with SDRs of London
SDRs of London is a free community for current SDRs/BDRs/MDRs in and around London who are looking to connect with likeminded individuals and level up their knowledge to reach their full potential.
This community is hosted on WhatsApp, with circa 300 members.
What's involved? The SDR WhatsApp group is a forum to ask day in the life SDR questions, share best practice and get advice from other reps. Our ethos with all of our communities especially SDRs of London is around support, collaboration and education.
Whether you’re a novice or and experience SDR we’d love to have you, its free to join and always will be. This group is supported and led by 5 experienced SDRs/Leaders (Lauren Reeves, Marc Parsons, Bryan Mulry, Sean Ryan and Emma Ward) alongside Lewis (Co-Founder of Unicorn)
SDRs of London

Level up your SDR career with SDRs of London
SDRs of London is a free community for current SDRs/BDRs/MDRs in and around London who are looking to connect with likeminded individuals and level up their knowledge to reach their full potential.
This community is hosted on WhatsApp, with circa 300 members.
What's involved? The SDR WhatsApp group is a forum to ask day in the life SDR questions, share best practice and get advice from other reps. Our ethos with all of our communities especially SDRs of London is around support, collaboration and education.
Whether you’re a novice or and experience SDR we’d love to have you, its free to join and always will be. This group is supported and led by 5 experienced SDRs/Leaders (Lauren Reeves, Marc Parsons, Bryan Mulry, Sean Ryan and Emma Ward) alongside Lewis (Co-Founder of Unicorn)
See more…
AEs of London

Reach your A game with AEs of London
AEs of London is a free community for current AEs in and around London who are looking to connect with likeminded individuals and level up their knowledge to reach their full potential.
This community is hosted on WhatsApp, with circa 400 members.
What's involved? The AEs WhatsApp group is a forum to ask day in the life AEs questions, share best practice and get advice from other reps. Our ethos with all of our communities especially AEs of London is around support, collaboration and education.
Whether you’re new to the AE role or an experienced enterprise rep we’d love to have you, its free to join and always will be.
This group is supported and led by 4 experienced AEs (Scott Finden, Alex Wood, Isa Sher, Mark Zydonik) alongside Kate Hill (Unicorn)
See more…
Retention Seekers

Renew your passion with Retention Seekers
Retention Seekers is a free community for Customer Success and Account Managers in and around London who are looking to connect with likeminded individuals and level up their knowledge to reach their full potential.
This community is hosted on WhatsApp, with circa 300 members.
What's involved? The Retention Seekers WhatsApp group is a forum to ask day in the life CS & AM questions, share best practice and get advice from other reps. Our ethos with all of our communities especially Retention Seekers is around support, collaboration and education :)
Whether you’re new to the post sales role or an experienced CSM or AM we’d love to have you, its free to join and always will be.
This group is supported and led by 5 experienced AMs and CSMs (Andrew Henry, Olajumoke Champion, Nick Thomas, Max Lemmens and Imogen Morgan) alongside Georgia Winter-McQue (Unicorn)
See more…
GTM Leaders

Grow your GTM org with GTM Leaders
GTM Leaders is a free community for GTM leaders & founders in tech looking to build revenue momentum, share best practice and learn from others.
This community is hosted on WhatsApp, with circa 300 members.
Whats involved? The GTM Leaders WhatsApp group is a forum to ask day in the life career questions, share best practice and get advice from other leaders and founders responsible for revenue. Our ethos with all of our communities especially GTM Leaders is around support, collaboration and education.
Whether you’re a new or experienced GTM Leader/Founder passionate about all things GTM we’d love to have you, its free to join and always will be. This group is led by Jay Medwin-Smith (Unicorn)
See more…
Making Moves

Make Moves with Women in Revenue
Making Moves is a free community for any women working in a revenue-based role in tech looking to connect with likeminded individuals, level up their knowledge and make a help increase the representation of women in tech sales.
This community is hosted on WhatsApp, with circa 300 members.
What's involved? The Making Moves WhatsApp group is a forum to ask day in the life career questions, share best practice and get advice from other women in revenue. Our ethos with all of our communities especially Making Moves is around support, collaboration and education.
Whether you’re new or experienced in your GTM career or passionate about driving change to our industry we’d love to have you, its free to join and always will be. This group is a female only group supported and led by Wendy Kilgannon, Misky Sharif, Elissa Heapes and Hannah Chapman alongside Melissa McLaren (Unicorn)
See more…
SDRs of London

Level up your SDR career with SDRs of London
SDRs of London is a free community for current SDRs/BDRs/MDRs in and around London who are looking to connect with likeminded individuals and level up their knowledge to reach their full potential.
This community is hosted on WhatsApp, with circa 300 members.
What's involved? The SDR WhatsApp group is a forum to ask day in the life SDR questions, share best practice and get advice from other reps. Our ethos with all of our communities especially SDRs of London is around support, collaboration and education.
Whether you’re a novice or and experience SDR we’d love to have you, its free to join and always will be. This group is supported and led by 5 experienced SDRs/Leaders (Lauren Reeves, Marc Parsons, Bryan Mulry, Sean Ryan and Emma Ward) alongside Lewis (Co-Founder of Unicorn)
See more…
AEs of London

Reach your A game with AEs of London
AEs of London is a free community for current AEs in and around London who are looking to connect with likeminded individuals and level up their knowledge to reach their full potential.
This community is hosted on WhatsApp, with circa 400 members.
What's involved? The AEs WhatsApp group is a forum to ask day in the life AEs questions, share best practice and get advice from other reps. Our ethos with all of our communities especially AEs of London is around support, collaboration and education.
Whether you’re new to the AE role or an experienced enterprise rep we’d love to have you, its free to join and always will be.
This group is supported and led by 4 experienced AEs (Scott Finden, Alex Wood, Isa Sher, Mark Zydonik) alongside Kate Hill (Unicorn)
See more…
Retention Seekers

Renew your passion with Retention Seekers
Retention Seekers is a free community for Customer Success and Account Managers in and around London who are looking to connect with likeminded individuals and level up their knowledge to reach their full potential.
This community is hosted on WhatsApp, with circa 300 members.
What's involved? The Retention Seekers WhatsApp group is a forum to ask day in the life CS & AM questions, share best practice and get advice from other reps. Our ethos with all of our communities especially Retention Seekers is around support, collaboration and education :)
Whether you’re new to the post sales role or an experienced CSM or AM we’d love to have you, its free to join and always will be.
This group is supported and led by 5 experienced AMs and CSMs (Andrew Henry, Olajumoke Champion, Nick Thomas, Max Lemmens and Imogen Morgan) alongside Georgia Winter-McQue (Unicorn)
See more…
GTM Leaders

Grow your GTM org with GTM Leaders
GTM Leaders is a free community for GTM leaders & founders in tech looking to build revenue momentum, share best practice and learn from others.
This community is hosted on WhatsApp, with circa 300 members.
Whats involved? The GTM Leaders WhatsApp group is a forum to ask day in the life career questions, share best practice and get advice from other leaders and founders responsible for revenue. Our ethos with all of our communities especially GTM Leaders is around support, collaboration and education.
Whether you’re a new or experienced GTM Leader/Founder passionate about all things GTM we’d love to have you, its free to join and always will be. This group is led by Jay Medwin-Smith (Unicorn)
See more…
Making Moves

Make Moves with Women in Revenue
Making Moves is a free community for any women working in a revenue-based role in tech looking to connect with likeminded individuals, level up their knowledge and make a help increase the representation of women in tech sales.
This community is hosted on WhatsApp, with circa 300 members.
What's involved? The Making Moves WhatsApp group is a forum to ask day in the life career questions, share best practice and get advice from other women in revenue. Our ethos with all of our communities especially Making Moves is around support, collaboration and education.
Whether you’re new or experienced in your GTM career or passionate about driving change to our industry we’d love to have you, its free to join and always will be. This group is a female only group supported and led by Wendy Kilgannon, Misky Sharif, Elissa Heapes and Hannah Chapman alongside Melissa McLaren (Unicorn)
See more…









